Podcasting is on the rise, it will benefit anyone who has a business, but will be especially helpful for brick and mortar and more traditional businesses that are looking for ways to increase local business and sales and to ramp up their online presence.
Look here at our site to have a better idea of how to start your financial podcast and easy tips to earn during your spare time. There are various advantages of using the platform, which includes:
It can expand your reach- When podcasts initially started, it was a much different type of platform than it is today. Like any emerging platforms, it was reserved for the early adopters. The platform was much smaller, and the number of podcast producers was limited. Fast forward 10 years and podcasting has changed drastically. The sheer number of podcasts available has grown immensely, but even more importantly, the ways to consume podcasts have grown exponentially. Although hiring a marketing team can get incredibly expensive, relying solely on a flashy website may not be enough to get the job done either. Podcasts, on the other hand, can be a cheap and trendy way to build your customer base and increase your company’s visibility.
It can enhance your company’s brand- Your company’s content marketing strategy most likely includes tweets, blog posts and maybe some uploaded photos, which is all great, but adding podcasts to the mix, letting your consumers hear your brand, can really add a new dimension to your marketing strategy. It adds a human element, a voice, and can really help further your engagement. A podcast about a topic you know a lot about and you will be viewed as an industry expert and it will likely open up other opportunities for you and your business such as speaking gigs and collaborations, etc. Look here at our site to have a better understanding of why financial podcasting can be taken as a part-time job, as you can earn a good sum using your spare time.
It’s an emerging content platform- Unlike other forms of content marketing like blogging; podcasting is still an emerging platform. This means you don’t have as much competition for attention. Blog content marketing is becoming increasingly harder to get a foothold in because of the saturation, but podcasting is still relatively new. And also that, for some people, writing is more challenging than speaking, and for those people, podcasting could be a much easier way to generate content. If your podcast has more than one person on the show, it can be more conversational. Doing interviews or having multiple people on a program allows a little more breathing room to think and speak freely.